More than just a technology, iDDNA® is part of a legacy. The exclusive, superior personalized health and wellness management service for world’s busiest and most successful people was initially developed by life science visionary Omar Fogliadini in one of the biggest European cosmetic & regenerative medicine clinic group.
Inspired by a profound dissatisfaction with the standardized products that manufacturers force consumers to buy, Omar wanted to create science-grounded, smart solutions that speak the consumer’s language. He endeavored to to explore himself the boundaries of life science, personalization and smart technologies to manage aging by working closely with the best scientists, geneticists and experts worldwide.
A personal struggle became an obsession. While looking for cosmetic surgery alternatives and introducing the latest technologies in his own clinics, Omar was first introduced to DNA tests and a plethora of anti-aging devices and nutritional supplements that claimed to improve his life. He was quickly fed up with products that seemed to promote quick fixes, pushed confusing information and offered dubious promises. Walking into professionals' offices or retailers was a frustrating experience for anyone who had not spent meaningful time educating themselves to understand the best mix of products suited for their individual goals and needs. All around him, his friends and family dealt with the confusion and frustration of trying to understand what was fact and what was a fad in the world of age management. With no obvious solution available, Omar set out to create his own.
iDDNA® technology was started in 2008 and came to a pre-market population study in 2014. Obsessed with delivering unprecedented performance and keeping the consumer in control of their aging experience with simple, meaningful solutions, Omar ensured that the iDDNA® technology underwent quarterly upgrades to integrate the latest innovations and maintain the best customer experience.
In 2015 he partnered with leading names in the luxury and lifestyle industry to embark on this deeply personal project - distinctly different from anything that had been done previously. The first to believe in iDDNA® personalized lifestyle solutions was Giovanni Domenichini, a former entrepreneur at this time shareholder of Moncler and Eataly, together with Tamburi Investment Partners, a leading merchant bank behind the success of well-known fashion and lifestyle brands.
Sales started in October 2015, pairing new life science technologies and high-performance active ingredients in superior concentrations and unprecedented bespoke formulas to set a new standard in luxury wellness solutions.
In 2017 the company decided to incorporate in the UK Suisse Life Science Group plc, starting to build direct relationship with consumer. My iDDNA®has become digital biological intelligence applied to our daily life. Technology that knows us and helps us living better. From a product to an AI personal concierge, a sort of "Google" for your health & wellness, so personal that it follows the different stages of your life from the Children edition for your kids to the Senior for older adults.
October 2017: My iDDNA® is rolling out is pre-launch in the UK, with the new digital health, connected lifestyle features before taking over the world.