More than just a technology, iDDNA® is part of a legacy. This exclusive digital health technology and collection of premium, hand-made anti-aging programs made-to-measure from DNA was initially developed by life science visionary Omar Fogliadini, for his own personal use in one of the biggest European cosmetic & regenerative medicine clinics group.
Inspired by a profound dissatisfaction with the standardized products that manufacturers force consumers on the anti-aging market, Omar always wanted to make available science-grounded, smart solutions speaking the consumer’s language. He decided to explore the boundaries of life science and personalization to counteract aging by working closely with the best scientists, geneticists and experts worldwide.
While looking for cosmetic surgery alternatives and introducing the latest technologies in his own clinics, Omar was first introduced to DNA tests and a plethora of anti-aging devices and nutritional supplements that claimed to improve his life. He quickly got fed up with products that seemed to promote quick fixes, pushed confusing information and offered dubious promises. He realized that walking into most part of professionals or retailers was a frustrating experience for anyone who had not spent meaningful time educating themselves to understand the best mix of products suited for their individual set of goals and needs. All around him, his friends and family dealt with the confusion and frustration from trying to understand what was fact and what was fiction in the world of age management. With no obvious solution available, Omar set out to create his own.
iDDNA® technology was first developed in 2008 and came to a pre-market population study in 2014. Obsessed with delivering unprecedented performanceand keeping the consumer in control of her aging experience with simple, meaningful solutions, Omar ensured that the iDDNA® technology underwent quarterly upgrades to integrate the latest innovations and maintain the best customer experience.
In 2015 he united with leading names in the luxury and lifestyle industry to embark on this deeply personal project – distinctly different from anything they had done previously. The first to belive in iDDNA® lifestyle solutions has been Giovanni Domenichini, at this time shareholder of Moncler and Eataly, together with Tamburi Investment Partners, a leading merchant bank behind the success of well-known fashion and lifestyle industry blockbusters.
Sales started in September 2015, pairing new life science technologies and high-performance active ingredients in superior concentrations and unprecedented bespoke formulas to set a new standard in luxury wellness solutions.
We set out to educate others about healthy aging and provide customized products designed with the understanding that every individual has a unique set of goals and needs.
Designed to maintain the functioning of living cells with epigenetic lifestyle interventions and ingredients scientifically identified for their epigenetic properties, iDDNA® technology represents more than fifteen years of experience, research and collaboration, resulting in a super-luxurious bespoke anti-aging technology distilled from extraordinarily deep knowledge and an aesthetic vision of well-being.