Inspired by a profound dissatisfaction with the standardized products that manufacturers force consumers to buy, Omar wanted to create science-grounded, smart solutions that speak the consumer’s language. He endeavored to to explore himself the boundaries of life science, personalization and smart technologies to manage aging by working closely with the best scientists, geneticists and experts worldwide.
A personal struggle became an obsession. While looking for cosmetic surgery alternatives and introducing the latest technologies in his own clinics, Omar was first introduced to DNA tests and a plethora of anti-aging devices and nutritional supplements that claimed to improve his life. He was quickly fed up with products that seemed to promote quick fixes, pushed confusing information and offered dubious promises. Walking into professionals' offices or retailers was a frustrating experience for anyone who had not spent meaningful time educating themselves to understand the best mix of products suited for their individual goals and needs. All around him, his friends and family dealt with the confusion and frustration of trying to understand what was fact and what was a fad in the world of age management. With no obvious solution available, Omar set out to create his own.
In 2015 he partnered with leading names in the luxury and lifestyle industry to embark on this deeply personal project - distinctly different from anything that had been done previously. The first to believe in
Sales started in October 2015, pairing new life science technologies and high-performance active ingredients in superior concentrations and unprecedented bespoke formulas to set a new standard in luxury wellness solutions.
In 2017 the company decided to incorporate in the UK Suisse Life Science Group plc, starting to build direct relationship with consumer. My
October 2017: My
我们开始 iDDNA® 是因为我们想要简单的解决方案来丰富我们的生活经验如果您想摆脱猜测，帮助您您摆脱猜测，。
我的 iDDNA® 不是一种产品： 我们感谢每一个早期试用者。我们想在这里公开的感谢他们，因为他们永远是我们故事的一部分。